Surrey’s newspapers published during the 1914-1918 period are full of advertisements for local shops and products, all showing a war related theme. Local businesses prompted shoppers to buy British made goods over German ones; soldiers placed notices to sell items that they no longer needed upon signing up; and those left behind were encouraged to buy supplies to send to soldiers and sailors fighting abroad.
Look at the Surrey Herald, the Woking News and Mail, the Dorking and Leatherhead Advertiser…they all contain notices and advice on what women should buy for their loved ones on the Western Front. In a January 1915 edition of the Surrey Herald, a local business called J.G. Snell (110 Guildford Road, Chertsey) offered women a list of useful supplies that they could buy from the store: knitted socks, shirts, underwear, cardigan jackets, braces, knitted comforters and knitted khaki socks.
Of course, once the country started experiencing food shortages and rationing, notices started appearing from utility companies telling Surrey’s people how to shop to conserve: efforts were made to ensure shoppers saved bread, coal and paper.